Tata Motors has officially launched the highly anticipated new Sierra SUV, marking a major comeback for the iconic nameplate after 22 years. The SUV enters the premium mid-size segment with an aggressive starting ex-showroom price of ₹11.49 lakh. Positioned to directly challenge segment leaders like the Hyundai Creta and Kia Seltos, the new Sierra boasts a bold, boxy design, advanced features including a segment-first triple-screen layout, Level 2 ADAS, and multiple powertrain options, including a 1.5L TGDi turbo-petrol engine. Bookings for the new Sierra are set to begin on December 16, 2025.
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